His appointment comes as Bed Bath & Beyond is in the midst of implementing a turnaround. Sichel will report directly to Sue Gove, who took on the role of chief executive officer and president in October after serving three months as interim leader.
In August, Sirhal was promoted to executive vice president and brand president of Bed Bath & Beyond. The position was previously filled by Mara Sirhal, who was appointed in June as part of a leadership shakeup at the company. I look forward to working closely with this incredible team to engage customers, increase loyalty and win new fans for Bed Bath & Beyond’s family of banners,” he continued. “Bed Bath & Beyond, buybuy BABY and Harmon are each beloved shopping destinations and we will be focused on capturing the hearts and minds of our customer through product assortment, dynamic store experiences, and omnichannel services. Sichel, a former chief marketing officer at Burlington Stores Inc., also based in N.J., and partner at McKinsey, said, “I’m joining Bed Bath & Beyond at an important moment for the company and look forward to partnering with the entire leadership team to build on the power of each concept and strengthen relationships with our partners. Bed Bath & Beyond appointed Bart Sichel as executive vice president and chief marketing & customer officer of the Union-based home goods retailer.Īs part of his new role, Sichel will oversee fully integrated marketing and customer strategies for Beth Bath & Beyond as well as the buybuy Baby and Harmon Face Values subsidiaries, the company announced in a Nov.
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